Toliver Rinehart
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Cricut

Cricut became a crafting giant because of the company’s innovative machines that cut intricate designs, shapes and letters out of paper, fabric, vinyl, and more. About one-and-a-half million American women own one. But in order to gain share and reach the young, indie craft market, this integrated campaign gave Cricut an overhaul from the website up, welcoming women everywhere to a world of creative possibilities.

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