Toliver Rinehart
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SunTrust

This campaign establishes SunTrust as a trusted partner during a time when no one trusts financial institutions. By celebrating people who choose to and believe in living solid – staying out of excessive debt, living within their means, and knowing their priorities, this campaign gave SunTrust a platform from which to talk about its own products and services and be an advocate for a life style that consumers can genuinely believe in.

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